Aiming for the leading company of automobile coating field

In recent years, automobile coating industry has been facing major changes in many areas. In addition to the spread of Covid-19 and the impact of reduction in automotive production due to the shortage of semiconductor, raw material supply problems, and urgent BCP measures, the Japanese government is expediting its move toward a policy of “Achieving net zero CO2 emissions by 2050”, as environmental regulations become increasingly stringent worldwide. As a result, coating manufacturers are required to develop products with less environmental impact. Furthermore, there is a wave of technological innovation called CASE (Connected, Autonomous/Automated, Shared, and Electrification), and our global competitors are actively engaged in research and development of new technologies. While new needs and customers are becoming apparent and business opportunities are emerging, there is a high priority to review existing coating products, coating processes, and value chains.

With the aim of becoming a leading global company in the automotive coatings field, product development by enhanced technological capabilities and reinforcement for our quality assurance system will be key initiatives, in order to meet increasingly complex customer needs on a global basis at a time of great change in the industry.

While continuing to develop products that pursue end-user satisfaction, such as premium colors with high design quality, we will accelerate the development of products that capture customer demand, such as environmentally friendly water-based coatings, antiviral coatings, and CASE-compliant products, and promote both the shift to next-generation coatings and the improvement of existing coatings. In addition, we have made a full-scale entry into the film business, which is experiencing remarkable market growth in line with the shift to next-generation automobiles. Together with decorative films for automobiles, we will accelerate our expansion into other areas such as industrial and general-purpose products, as well as promoting the business globally. We are confident that through our new film business, we will be able to provide high-quality products that fulfill diverse necessity of our customers.

We have established a global R&D system that allows us to collaborate strongly with our overseas partners in China, Asia, the Americas, and Europe. We are also working to improve the quality of our services, reinforcing our quality assurance system, as well as our production and sales systems to respond customers quickly nor only domestically but also internationally. By maximizing synergies with partner companies, we aim to become a leading global company in the automotive coatings field.

President and Representative Director of the Board

Shinji Takedagawa